Coca-Cola launches an NFT collection on Polygon. The soda giant has just offered its community an NFT to celebrate the international day of friendship. This collection of NFTs is once again hosted on Polygon, Ethereum's reference layer 2, which attracts many big brands!
Another step in Coca-Cola's Web 3 journey
Coca, therefore, decides to continue its exploration of Web 3. Indeed, the brand has just carried out an NFT airdrop to its community on July 30 to celebrate the International Day of Friendship.
This airdrop is reserved for fans of the brand who have participated in the journey of the iconic brand in the metaverse. This NFT is only allowed to be revealed after being shared with a friend.
Coca-Cola remains faithful to its DNA of sharing and its marketing centered around its values with the deployment of this unique NFT collection. The latter is launched in partnership with Polygon, one of the most popular blockchains of the moment when it comes to digital collections!
Holders of these NFTs will gain access to benefits and rewards, in-game events, and early access to limited-edition Coca-Cola product launches.
Coca-Cola is therefore not at its first attempt in the world of Web 3. As a reminder, the brand launched a drink in the metaverse last May, more precisely that of Fortnite! The latter called Zero Sugar Byte then became available in stores a few days later.
This pixel-tasting drink according to the brand was available in a very limited edition:
"We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible."
Last year, the American brand had already partnered with the NFT OpenSea marketplace and Decentraland for an NFT auction. Also, on International Friendship Day, the Atlanta giant launched its very first NFT collection.
A way for the brand to enter the universe of the metaverse and strengthen the commitment of its community. Decentraland for its part hosted an event in connection with this launch, as is often customary with one of the leaders of the metaverse sector.
Additionally, Coca-Cola has shown its confidence in blockchain technology, this time for managing its supply lines. Coke One North America, the technology partner of Coca-Cola's major bottlers, has adopted this technology to improve efficiency.
The brand, therefore, seems to be aware of the possibilities offered by the blockchain and Web 3. Its involvement is a boost given to the visibility of the technology and to the entire Web 3 sector.
Polygon attracts big brands
Coca-Cola isn't the only major company that trusts Polygon. Indeed, many major brands that have embarked on the adventure of NFTs or blockchain more generally, have done so with layer 2 of Ethereum. A way to take advantage of the Ethereum blockchain all at a reasonable cost and maximum efficiency.
Recently, Mercedes Benz embarked on the blockchain adventure thanks to Polygon. Through its Daimler South East Asia subsidiary, Mercedes has just launched a marketplace specializing in data trading. Companies will come to provide data that others can buy in the form of NFTs via USDC.
The choice of Polygon is once again explained by its low transaction costs and the fact that the network is a layer 2 of Ethereum and thus benefits from the security of the blockchain.
The English football giant, Liverpool, launched its collection of NFTs on Polygon a few months ago. The idea was to raise funds for his foundation through the sale of this digital collection in partnership with the Sotheby's auction house.
In this collection, we can find club players like Mohamed Salah, Sadio Mané (since transferred), or coach Jurgen Klopp in the form of avatars with superhero characteristics.
In January, it was the turn of Prada and Adidas to launch an NFT collection hosted on Polygon. This collection created by the artist Zach Lieberman saw its receipts donated to a charitable association. In particular, it allowed fans to create their own NFTs.
Polygon, due to its low cost and the security it offers, is therefore establishing itself as one of the preferred technological solutions for large companies. This trend continues today with the arrival of the giant Coca-Cola and could well continue throughout the year!
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