Coca-Cola offers an Airdrop to holders of its NFTs. This month will mark Coca-Cola's first year in the Metaverse. To mark the occasion, the company, which needs no introduction, has decided to benefit its community in a rather special way.
An airdrop for NFT Coca-Cola holders
To thank its community and celebrate this first year, the company has decided to offer an Airdrop to all of its members.
So everyone who got hold of one of the brand's NFTs, whether it was the initial Loot Box, the drop during Pride Day 2022, or the drop during Hamburger Day 2022, will have rights. This Airdrop will be sent to their crypto wallet on Friendship Day, July 30.
NFTs in the name of friendship
This date of July 30 is far from trivial since this collection has been specially designed to celebrate friendship.
Indeed, these NFTs, designed in collaboration with Tafi, creator of essential personalized 3D content, and Virtue, an agency created by Vice, were conceptualized with the aim of being shared with those close to them.
Therefore, when you pool your NFT with that of a friend, the two will appear, as if by magic!
The fact of insisting on the social and community side for this project seemed to be obvious for Coca-Cola.
In this regard, Coca-Cola's head of global creative strategy, Pratik Thakar, says:
"Bringing people together, and sharing moments together has always been at the heart of Coca-Cola."
In addition to this original and unifying concept, these NFTs will also allow early access to certain brand projects, such as Coca-Cola Creations and Coke Studio, among others.
The journey of Coca-Cola in the Metaverse: an example to follow?
The fact that Coca-Cola is celebrating its first year means that now is a good time to reflect, to take stock. Have these last twelve months in web3 gone well for this brand already essential in the “normal world”?
With over 4,000 digital items on offer and events of all kinds, one of which even took part in Decentraland's Metaverse, the answer is yes.
Coca-Cola continues to offer and innovate, and intends to continue in this universe, which continues to evolve, as Pratik Thakar testified:
"Taking part in the Metaverse was the first step in bringing people together in a unique and original way. International Friendship Day solidifies our commitment to the exciting and ever-changing digital world to build our community."
In short, if this first year is a real success for the brand and its foray into the Metaverse has been carried out brilliantly, it does indeed seem to be the beginning of a long adventure.
Little by little, NFTs are making their nest
Since Coca-Cola entered the world of NFTs in July 2021, many things have changed in the web3 landscape.
If it was one of the first companies of this scale to have tried the experiment, it is now common to see big names trying to do the same, and this, in a wide variety of sectors.
From its direct competitor, Pepsi, with its NFT collection called Mic Drop, to Adidas, Nike, and Hello Kitty, all these flagship brands have bet on web3 over the past twelve months.
When we take a step back, we can easily see the progress made by NFTs and the web3, in terms of democratization, popularity, and adoption.
Although all is obviously not rosy, as the market is currently not in its best shape, this progress is nonetheless undeniable.
“NFT” is a term now known to the majority of the population, especially among young people. Barely a year ago, the same could not be said at all, since these three letters were only familiar to a nested audience.
The last 365 days have definitely changed the game for NFTs. Who knows what the next 365 will hold for us?
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