M&M's Launches BAYC Candies!

M&M's launches BAYC candies! March, the parent company of M&M's has just announced the release of limited edition Bored Ape Yacht Club candies. A first made possible thanks to KingShip and the commercial license granted to owners of NFT BAYC.

A world first

It's official, so we will find M&M's in the colors of the Bored Ape Yacht Club soon. March, the parent company of M&M's has decided to sell candies bearing the image of the cult collection of NFT in a limited edition. In total, 10,000 packages will be put on sale. As with NFTs, multiple rarity levels are offered for sale.

"Consumer expectations of what they want from their favorite brands have changed, and at Mars, we know we need to be more innovative than ever with a brand as iconic as M&M's," said Mars Vice President Jane Hwang.

A way to surf the trend for the food giant at a lower cost. The Gold version is already sold out but there is still the Celebratory version for $59.99 and the limited edition Kingship for $39.99. All this is possible thanks to Kingship, the rock band founded by 3 owners of BAYC supported by a label, 10:22 PM belonging itself to the giant Universal Music.

Indeed, when you have a BAYC, you can use the image associated with it commercially. So that's what KingShip did with M&M's through its commercial license.

It should therefore be noted that Yuga Labs, the studio behind the cult collection, did not need to give its authorization for this historic partnership.

BAYC available in The Sandbox

The Bored Ape Yacht Club definitely doesn't stop. After the launch of their own metaverse, The Otherside which met with great success, it was recently announced that they would integrate the blockchain game The Sandbox. Indeed, on the occasion of the launch of its third season, The Sandbox announced the integration of a dozen cult NFT collections.

Among the latter, we find the Bored Ape Yacht Club or the Moonbirds.
Owners of a BAYC NFT will therefore be able to use their NFT to play in The Sandbox metaverse. For this, they will take on a retro 3D appearance consistent with the aesthetics of the game.

The NFT sector is in trouble!

These recent announcements, from one of the most cult collections in the sector, should not make us forget the serious difficulties currently facing the NFT sector.

Apart from cult collections and some big brands like Nike who manage to ride this trend, the NFT ecosystem is otherwise at half-mast. To take a closer look at the industry numbers, we can look at Nonfungible.com's NFT Q2 report.

The latter shows, in particular, a drop in the volume traded of nearly 25%, falling from 10.734 million to only 8.07 million in just two quarters. The number of buyers is also plummeting by almost 25%. The decline is therefore impressive on many key indicators even if it is still clearly up compared to the same period last year.

Depending on the sector, the disparities are also strong. We note that the collectibles segment is the one that recorded the most sales at a loss. For NonFungible, this comes as no surprise as it is the most speculative segment in nature. Apart from flagship collections such as BAYC or Cryptopunks, it is clear that this segment is experiencing serious difficulties.

In terms of volume, we note a strong increase for the metaverses which remain one of the most attractive sectors at present. However, there too, the price of many plots in Decentraland or Sandbox has melted since the highs of last year.

These figures clearly highlight the sector's difficulties, but nothing surprising when you consider that it is a risky sector within an already very risky industry! However, no collapse in terms of users or projects created is yet perceptible. Good news for the future of NFTs of all kinds.