Crypto.com has always shown support for various top teams and leagues. He has also participated as a sponsor at major sporting events. And what better way to gain visibility than to participate in one of the biggest events of the year, namely the FIFA World Cup currently taking place in Qatar?lake
5 billion potential customers
Most companies invest in advertising placements at sporting events to gain visibility and exposure to a wider audience. After the Olympics, the World Cup is arguably the biggest sporting event in the world.
This year, it takes place in Qatar and for cryptocurrency companies, it is a boon not to be missed to encourage the adoption of new digital currencies.
This edition stands out from the previous ones by sponsorships related to cryptocurrencies. Indeed, the cryptocurrency exchange platform Crypto.com was chosen to be one of the main sponsors of the event.
The exchange thus benefits from optimal visibility thanks to the global audience of no less than 5 billion potential investors.
A proven commitment to the world of sport
This is not the first time Crypto.com has invested in the world of sport. The cryptocurrency company has already aired several ads during the last Super Bowl. It also purchased the naming rights to Staple Center Stadium in Los Angeles, which became the Crypto.com Arena.
Crypto.com has also signed partnerships with several sports properties, including motorsport, ice hockey, basketball, MMA and more recently football. Indeed, it has become the official cryptocurrency exchange and trading platform of the men's and women's professional football league in Australia.
That's not all since Crypto.com has also signed agreements with basketball teams, Lakers and the LA Clippers. The platform has also signed with the football team, Paris Saint-Germain and the hockey team, the Los Angeles Kings. Now, Crypto.com want to target an international audience and for that, there is nothing better than the FIFA World Cup.
For Kris Marszalek, co-founder and CEO of Crypto.com, sponsoring one of the world's most prestigious tournaments is an honor. He adds that through this partnership, they will be able to help create a unique experience for football fans around the world.
An ultra-elaborate marketing strategy
Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022 in various ways. Already, it will offer new users of its platform and loyal customers to attend matches during the tournament. Then, she also offers towing different exclusive goodies during the World Cup.
Note that the exchange will collaborate with Visa during the tournament. The latter facilitates transactions with Crypto.com debit cards. As part of the partnership, Visa auctioned five non-fungible tokens (NFTs) representing the best goals from different countries at previous World Cups.
All proceeds will go to charity. On-site fans will also be able to create their own NFTs by participating in 4-6 minute six-on-six matches during the FIFA Fan Festival. An interactive playground will capture their movements and then generate unique GIFs. It will then be possible to customize them in the colors of their favorite teams and send them as NFTs via their account on Crypto.com.
Greater visibility through sponsorship
In terms of visibility, Crypto.com will not lack it during the event. The tournament website as well as the broadcast screens of the matches will be tagged with the Crypto.com logo. Remember that 32 teams from five confederations will compete for the supreme trophy through 64 games.
For Kay Madati, FIFA's Chief Commercial Officer, this collaboration is a win-win for both parties. Kris Marszalek, co-founder and CEO of Crypto.com, agrees, and believes the partnership will increase Crypto.com's global profile.
Recall that the exchange currently has more than 70 million users. And what is certain is that this figure will increase until the end of the FIFA World Cup.
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