Asics and Stepn join forces for the launch of a shoe collection! In the world of running, the Japanese brand Asics is an institution. In collaboration with the "Move to Earn" Stepn app, Asics allows consumers to purchase an iconic physical sneaker from the brand and give themselves a chance to win exclusive NFTs. Focus on this new collaboration, but also on Asics' desire to penetrate the world of web3 more sustainably.
An NFT collection in collaboration with Stepen!
Asics has just announced a new collaboration in the field of web3 with the launch of its ASICS X SOLANA UI collection. A collection that will take as a model a flagship shoe of the brand: the GT-2000 11. Those who buy the sneaker will also have the chance to win a limited edition of the GT-2000, an NFT sneaker co-created with the Stephen application.
This collection is offered for sale since this morning and will be available until November 8th. The shoes will be sold at a price of $200 each. Note that these are physical sneakers and not NFT. To buy them, it will necessarily go through the USDC stablecoin and the Solana Pay application. Upon purchase, consumers will receive an ASICS-stamped NFT badge. Via it, it will be possible to unlock certain rewards and exclusive experiences with the equipment manufacturer.
If you're not familiar with Stepn, the Find Satoshi Lab app launched in 2021 and quickly exploded, thanks in part to the visibility of the Binance platform's Launchpad. It is a "Move to Earn" app that rewards users for moving, running or walking. In order to earn the rewards, Stepn users must first put on virtual sneakers in the app. Sneakers represented in the form of NFT.
Asics wants to invest more in the web 3!
Like many other brands, Asics understood that the development of web3 was not just an epiphenomenon. If the foray into this universe has long been considered too risky, it seems that the risk has changed sides. Now, it actually seems riskier to ignore web3 technologies than to embrace them. As Joe Pace, in charge of web3 development for the Japanese equipment manufacturer, puts it in his own words:
"We see a place to help us in Web3 and bring products that inspire people to be physically active."
While Asics is launching a new NFT initiative, the company is not at its first attempt. In July 2021, the Japanese brand launched its first collection, called Sunrise Red. A first initiative launched via the Ethereum blockchain!
A project that will work under the Solana blockchain
To launch its latest collaboration with Stepn, Asics has therefore chosen the Solana blockchain. A blockchain that according to Joe Pace allows to have a scalable product and to benefit from low transaction costs.
"We want to build our program on a blockchain that we know can scale globally from day one and beyond [...]. Raj [Gokal] and Anatoly [Yakovenko] have built an incredible culture in Solana, which is welcoming and open. The people who work for them are in the same frame of mind."
Note in passing the tackle slipped to Ethereum, a solution that does not seem to have convinced at Asics. In any case, this new project hosted by Solana tends to validate the place that blockchain is taking on the NFT segment. If the market is still largely dominated by Ethereum, Solana is picking up little by little.
If data from the CrytoSlam platform is to be believed, $50 million worth of NFTs has been traded in the last 30 days via the Solana blockchain. At the same time, the trading volume on Ethereum exceeds 300 million. Just a few months ago, Solana didn't even account for 1% of Ethereum's volume.
At the time of writing, Solana represents the tenth crypto project in terms of marketcap according to data from Coinmarketcap. For a total valuation of $11.9 billion.
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