Digital assets: Brands increasingly involved! If the adoption of digital assets is going crescendo, some consider that we are already in the era of the widespread adoption of these assets. Today, more than 300 million people around the world own digital assets.
Tomorrow there will be even more of them. And brands have understood this. If the gamble of investing in the field of metaverse, NFTs or even cryptocurrencies was deemed bold, it now seems necessary to invest in these digital fields.
Companies are massively investing in the metaverse!
Whether on The Sandbox or Decentraland, the biggest brands around the world are keeping a close eye on the development of metaverse solutions. For months, brands have been jostling at the gate to associate their names with these web 3 players.
From Atari via Adidas, Walmart, Gucci, or even Samsung, all these brands have already entered the field of the metaverse. Other actors like Tommy Hilfiger or Dolce & Gabbana participated in the first fashion week within the metaverse of Decentraland.
If this choice seemed audacious and precursory a few months ago, it now seems risky for a brand to ignore the metaverse. Because these tools are new communication channels for brands. In addition to allowing them to retain their customers thanks to a multitude of tools. For brands, the metaverse multiplies the field of possibilities. Whether to offer new experiences or to advertise.
Recently, Netflix partnered with Decentraland. The goal ? Give more visibility to the release of the film The Gray Man by offering users the opportunity to project themselves into the labyrinth of the film.
Good to know: The metaverse also attracts private investors and stars like Snoop Dogg or NBA player Stephen Curry.
NFTs: A way to diversify brand revenues!
The worlds of the metaverse and that of the NFTs are intimately linked. The first also offers the perfect framework to highlight non-fungible tokens. For many brands, the NFT universe is a golden opportunity to diversify their sources of revenue.
Among the examples, we can cite the American company Tiffany which recently sold NFTs and diamond pendants bearing the image of CryptoPunks. These all sold for 30 ETH and by the way could be burned for the physical necklace. Restricted to CryptoPunks holders, this launch was a great success.
Other initiatives can be put forward such as that of Nike. A few months ago, the comma brand even acquired an NFT shoe company. An operation that will have been lucrative for Nike. With 200 million dollars in sales, considering the primary and secondary markets.
And the examples abound. The Budweiser beer brand also made headlines by launching an NFT collection around its famous beer. The tokens sold were even used as a ticket to participate in a physical event.
Digital assets: a new El Dorado for financial companies?
If brands invest massively in crypto, metaverse or NFT, it is because they have understood that the sector is increasingly popular. By small holders, but also by institutional investors. Among the most prominent examples is Blackrock, the world's largest asset manager.
A few weeks ago, the asset manager with 10,000 billion under management joined forces with the Coinbase platform . Now fully invested in the field of digital assets, Blackrock offers its Bitcoin services to its institutional clients.
More pioneering, Grayscale can boast of having created the first Bitcoin fund accessible to institutional investors in the land of Uncle Sam. A dynamic that has opened up the field of possibilities for many institutional investors. Today, Grayscale has several dozen products, most of which are single-asset funds.
Other payment players such as Paypal, Visa or more recently Mastercard are also turning to the world of digital assets. All of these initiatives contribute to the credibility of the digital asset market . As well as to popularize it.
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