Sorare signs a partnership with AC Milan! Nothing stops the progress of the French start-up Sorare! The firm NFT multiplies partnerships in the field of sport and continues to offer more and more products to its millions of users. Latest example with a partnership signed with the legendary Italian club AC Milan.
A partnership signed between Sorare and AC Milan
On July 25, the French firm Sorare signed a partnership with Serie A, the Italian football championship. This deal now allows Sorare to offer NFT game cards bearing the image of players playing in this championship. To be precise, according to Sorare's own words on Twitter, the deal does not include the 20 clubs of the Italian championship but only 17.
Inter Milan, AS Roma, and Juventus are not part of the deal for the moment. However, the French firm indicates that it is working with these clubs to include them soon.
The new partnership signed by Sorare concerns a single club, AC Milan, defending champion. This partnership runs for several years and makes Sorare the official partner of AC Milan's NFT fantasy football game. This merger aims to support the club in its web 3.0 development strategy.
The reactions after the signing of the deal between AC Milan and Sorare
"We are delighted to welcome Sorare to our exclusive family of Premium Partners. Today marks the start of a new adventure with an exciting, young brand that is at the forefront of the NFT revolution and has successfully fused digital collectibles and fantasy sports. As an innovative club, this is an area we are exploring with a clear strategy in mind, with the aim of offering our more than 500 million fans across the world exciting additional ways to engage with their club. That's why we're thrilled to partner with Sorare and introduce their digital collectibles to our fan base." Casper Stylsvig, AC Milan Revenue Director.
"We are building a passion-fueled gaming experience where fans can connect with football and a global community. On Sorare, they are truly at the center of the game. We are proud to partner with legendary club AC Milan to help them connect with fans around the world through the future of football collectibles." Michael Meltzer, Business Development Manager at Sorare.
Sorare, new “Premium” sponsor of AC Milan
With this deal, Sorare is now one of the "Premium Partners" of the Milanese club in the same way as:
- BPM Bank;
- BMW;
- One Football;
- Skrill;
- Wefox.
- Principal Partner: Puma, Emirates, Konami, BitMEX;
- Official Partner: StarCasino Sport, Snaipay, Siro;
- Partner : A2A, About Vintage, Beretta, Eneos, Oppo, Segafredo, Socios, etc.
What is the NFT Sorare game?
Sorare is a French company that offers a blockchain game of Fantasy Football. The principle of the game is to create a football team by buying 5 cards bearing the image of players. From a technical point of view, these cards are NFT and can be bought in Ethereum crypto.
Once the teams are formed, the players compete against each other. The performance of the teams depends on the individual performance of the players in the real soccer league.
With his game, Sorare meets with enormous success. Last year, the French firm entered the category of unicorns, that is to say, companies with a capitalization of more than 1 billion dollars. The firm also has more than 2 million users worldwide.
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